Why is AI Making it So Hard for Marketers to Adopt AI?

It’s a task you wouldn’t wish on your worst enemy.

Imagine assigning yourself the task of understanding every newsworthy change, in every industry, across the world. Every day. That's more or less what "keeping up with AI" has come to mean.

We're not just experiencing information overload—we've entered an age of "infobesity." Global data is now doubling every two years, while ever more channels and outlets vie for our attention. We find ourselves drowning in notifications, posts, articles, podcasts, videos, and webinars, each promising game-changers, breakthroughs and essential takeaways that we cannot afford to miss.

Ironically, AI—touted as our saviour in managing information overload—has only accelerated the cycle. Quite apart from the much-ballyhooed “AI slop”, the very act of keeping up with this blisteringly fast-moving sector is a source of stress in itself.

So given that one of AI’s biggest benefits is supposed to be time saving, why is it that getting started and keeping up with it are such an unholy time suck?

As sources of summarised info, newsletters should be the answer. But excellent as many of them are, they don’t usually know much about you and your preferences. As a result, unless you are extremely disciplined, they can quickly become yet another sorry addition to your vast, unread inbox.

But what if your AI newsletter did know your preferences? What if it knew your level of AI and marketing knowledge and could adjust its output accordingly? And what if that was reflected in a daily digest, personalised to you, that kept you informed about AI developments and provided relevant mini tutorials?

We think it’s high time to stop drinking at the AI firehose and instead, get a level and frequency of information that works for you. Stay tuned to find out more.