Thums Up Ad Concept

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AI Snack Pack
August 06, 2025

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đŸ€– Today's AI Buffet:

đŸ› ïž Swipe of the Day

✏ Micro-Lesson

đŸŽ© Tools to Watch

Swipe of the Day

💡 Step 1: The Concept
Turn the moment of cracking open a Thums Up into an instant smile. Instead of hiding the spray and fizz, we let the cola burst into a perfect grin—celebrating the spark of joy that lives in every jolt. What feels like wild, messy energy becomes a playful invitation: open up, grin back.

đŸ€– Step 2: The Prompt (ChatGPT)
I asked ChatGPT to spin that idea into ad-concept prompts that spotlight Thums Up’s signature fizz morphing into a smiling face, paired with a punchy two-part headline. Here’s one example:

“Craft a high-impact poster for Thums Up featuring a glass bottle set against a deep navy background. As the cap flies off, the cola erupts into a grin-shaped splash mid-air—its droplets radiating like sparks. Overlay the bold headline: ‘Open up. Grin back.’ beneath it, and include the sub-tagline: ‘There’s joy in the jolt.’ Use dramatic backlighting to accentuate the texture of the liquid and freeze the moment of pure exhilaration.”

📋 The Recipe for Every Swipe:

  1. Place the product in a simple, moody setting.

  2. Let the fizz or spill take on one unmistakable, playful shape (a grin).

  3. Attach a two-part tagline that flips “mess” into magic.

  4. Use lighting and color to amplify the brand’s energy—think deep blues with a burst of brightness.

Micro-Lesson

Angle Glossary đŸŠâ†—ïžđŸ›

Goal: Master point‑of‑view language—bird’s‑eye, worm’s‑eye, Dutch tilt, and more—to instantly shift mood and scale in a single prompt.

Why Vantage Matters

  • Emotion control – Low angles empower subjects; high angles make them vulnerable.

  • Story context – Overhead maps geography; tilt suggests chaos or unease.

  • Visual variety – Mixing angles prevents “flat” image fatigue.

Quick‑Reference Angle Table

Angle Keyword

Height / Tilt

Typical Emotion

Prompt Snippet

Bird’s‑eye

Very high, top‑down

Grand, detached, strategic

“bird’s‑eye view of city grid”

High angle

Above eye level

Vulnerable, diminutive

“hero seen from balcony above”

Eye level

Neutral

Relatable, balanced

“eye‑level portrait”

Low angle / Worm’s‑eye

Near ground, looking up

Powerful, imposing

“worm’s‑eye view of skyscraper”

Dutch tilt

15‑30° camera roll

Unsettling, kinetic

“dutch‑tilt close‑up of racing car”

3‑Step Prompt Recipe

  1. Pick Angle Keyword – “worm’s‑eye” or “Dutch tilt.”

  2. Describe Subject & Environment – what are we looking at?

  3. Add Mood/Style Tags – color palette, lighting, medium.

“Worm’s‑eye view of ancient oak, towering branches reaching sky, soft golden‑hour backlight, wide‑angle lens, photorealistic detail”

Micro‑Exercise

  1. Choose two angles from the table.

  2. Write the same scene twice, only changing angle keyword.

  3. Generate both—compare scale and emotion.

  4. Note which works better for your narrative.

Troubleshooting

Problem

Quick Fix

Angle effect subtle

Reinforce with “extreme” (e.g., “extreme low angle”).

Composition feels skewed

Add grid cues: “centered subject despite tilt.”

Subject cropped awkwardly

Specify framing: “full‑body shot,” “include entire object.”

Next lesson: Dial in Lens Length Hacks for even finer perspective control.

AI Tools - Digibate

AI Tools - Meme-Gen.AI

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