Ponds Ad Concept

Author

AI Snack Pack
August 13, 2025

Welcome to the AI Snack Pack

đŸ€– Today's AI Buffet:

đŸ› ïž Swipe of the Day

✏ Micro-Lesson

đŸŽ© Tools to Watch

Swipe of the Day

Step 1: The Concept
Turn softness into sculpture. Use draped fabric not just as a backdrop but as the medium itself—shaping it into the serene face of a woman at rest. The ad makes the product promise tangible: with POND’S, softness isn’t just something you feel, it’s something you can almost see carved into the very folds of your pillow.

đŸ€– Step 2: The Prompt (ChatGPT)
I asked ChatGPT to translate that sculptural softness into an ad-concept prompt. Here’s one example:

“Create an elegant print ad for POND’S Cold Cream, featuring an overhead shot of a pristine white bed. Arrange the bedsheet folds to sculpt a serene female face with eyes closed, as if resting peacefully, framed by softly draped ‘fabric hair’. Place a small jar of POND’S with a pale blue lid in the lower right corner, its rounded shape complementing the curves of the folds. Use warm, diffused daylight to enhance the gentle shadows in the fabric. Add the headline ‘Reveal the softness within.’ in clean, understated typography near the bottom.”

Micro-Lesson

Freeze‑Frame & Bullet‑Time đŸ•°ïžâšĄ

Goal: Capture an ultra‑sharp instant mid‑action—objects suspended, debris frozen—mimicking the iconic “bullet‑time” cinematic effect.

Bullet‑Time Building Blocks

  • Suspended Particles – shards, droplets, sparks hanging mid‑air.

  • 360° Clarity – Background slightly blurred to spotlight frozen subject.

  • Dramatic Lighting – Raking highlights, spotlight beams, rim‑light outlines.

  • Shallow DOF Variation – Hero tack‑sharp, distant scenery softened.

Freeze‑Frame Element Cheat‑Sheet

Element

Prompt Keywords

Glass shards

“floating glass shards, razor‑sharp focus”

Rain droplets

“suspended raindrops, crystal clear”

Flying bullet casings

“brass casings mid‑air, slow motion”

Paper debris

“fluttering paper fragments, weightless”

Sparks / embers

“glowing orange sparks frozen”

5‑Step Prompt Recipe

  1. Define Core Action Moment
    “karate master mid‑air kick.”

  2. Add Suspended Particles
    “floating dust motes.”

  3. Specify Ultra‑Sharp Capture
    “high‑speed shutter, tack‑sharp subject.”

  4. Control Background Blur
    “subtle radial blur behind.”

  5. Set Lighting for Drama
    “single spotlight from above, rim‑light glow.”

“Karate master mid‑air kick in abandoned warehouse, floating dust motes and wood splinters frozen in time, high‑speed shutter tack‑sharp, subtle radial background blur, single overhead spotlight, cinematic contrast”

Mini‑Workshop

Action

Suspended Particles

Light Cue

  1. Fill table for a new scene (e.g., dancer spin + glitter).

  2. Draft prompt with 5‑step recipe.

  3. Generate; adjust particle density or lighting until moment feels frozen.

Debugging Tips

Problem

Solution

Particles blurred

Emphasize “particles tack‑sharp, no motion blur.”

Scene still feels static

Add environmental cues: “subtle radial blur,” “debris flying outward.”

Too chaotic

Reduce element count: “few large shards,” “light dust only.”

AI Tools - Pooks.AI

AI Tools - Transcript.lol

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