Nirma Ad Concept

Author

AI Snack Pack
August 18, 2025

Welcome to the AI Snack Pack

đŸ€– Today's AI Buffet:

đŸ› ïž Swipe of the Day

✏ Micro-Lesson

đŸŽ© Tools to Watch

Swipe of the Day

💡 Step 1: The Concept
What if laundry day could feel less like a chore


and more like cracking open a cold drink?

This concept blurs the line between refreshment and cleanliness. A detergent can becomes a thirst-quencher for your clothes — fizzy, zesty, and energizing. The splash isn’t just water, it’s a burst of vitality. The sun, the breeze, and bright shirts on a line all sell the same story: clean clothes equal a clean mood.

A can of detergent reframes washing as an instant pick-me-up. Not just for fabrics — but for you.

đŸ€– Step 2: The Prompt (ChatGPT)
I asked ChatGPT to turn that idea into ad-concept prompts that package detergent like a soft drink while radiating freshness. Here’s one example:

“Create a sunny outdoor ad showing a detergent can bursting out of foamy waves, styled exactly like a fizzy soda. Behind it, freshly washed clothes flutter on a line under a bright sky. Add a bold tagline: ‘Charges you up, like a fresh wash.’ The mood should be playful yet refreshing — making laundry feel as energizing as opening a cold soda.”

Every prompt in the series follows this recipe:

  • Transform a household product into something familiar but fun.

  • Anchor it in a bright, everyday ritual (washing, hanging clothes, sunlight).

  • Seal it with a tagline that connects personal energy to product benefit.

Micro-Lesson

Brand Palette & Lighting Consistency đŸŽšđŸ’Ą

Goal: Make every frame instantly recognisable as part of one campaign by locking colour palette and lighting schema across the series.

Palette & Lighting Blueprint

Element

How to Anchor

Prompt Keyword Format

Primary Hue

Exact HEX / name

“primary colour #345bff royal‑blue”

Accent Hue

Secondary HEX

“accent #ffb400 amber”

Neutral Base

White / charcoal

“charcoal grey backdrop”

Light Source Direction

e.g., 45° left top

“key light 45‑degree left, softbox”

Time of Day

Golden hour / night neon

“consistent golden‑hour glow”

4‑Step Prompt Recipe

  1. Declare Brand Palette Block at start of every prompt.
    “Palette: #345bff royal‑blue primary, #ffb400 amber accent.”

  2. Specify Fixed Lighting Rig
    “single warm key light from 45 ° left, soft rim from right.”

  3. Describe Subject & Action – change per panel.

  4. Ensure Environment Supports Palette
    “charcoal grey background, avoid extra colours.”

“Palette: #345bff royal‑blue primary, #ffb400 amber accent. Consistent golden‑hour key light from 45° left. Sporty sneaker spinning mid‑air, charcoal grey backdrop, minimal style”

Hands‑On Palette Drill

  1. Pick two brand colours + one neutral.

  2. Choose lighting scenario (studio softbox, sunset back‑light).

  3. Craft a prompt block.

  4. Generate two different subjects (e.g., bottle & poster) with same palette/lighting; confirm harmony.

Debugging Tips

Issue

Solution

Extra colours creep in

Add “avoid any colours except palette.”

Lighting shifts tone

Reassert “identical lighting setup” each prompt.

Scene feels repetitive

Change camera angle or composition—keep palette fixed.

AI Tools - Paper Animator

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